We started our business servicing independent stores within the state of Michigan by delivering fish in a small company van. We have expanded our delivery routes to include many parts of Indiana, Ohio, and into Chicago. The support of independent stores is what has built our business and will continue to do so. We have great respect and appreciation for the hard work and effort that independents put into growing the marine aquarium trade.
We realize that many of our competitors have grown their businesses by partnering with major internet providers and shipping direct to the retail customer. We believe that for the industry to be sustainable the value chain must include the importer (wholesaler) and the retailer (brick and mortar).
We Thank You, the independent brick and mortar store. Best wishes for a fishy today and a wet and wild future.